Self-Aware Journalists

Why is it that journalists have such a hard time looking at journalism with a fresh perspective?
Relatively recent case in point:
Open Source - Blog Archive - London: The News about the News
I guess I know some answers to that question. I just shouldn't be surprised. But with journalists becoming increasingly self-aware (and, in a very literal sense, "self-centered"), I wish there could be more cluefulness in journalism now than there has been in the early 1990s when online communications (Usenet, email, Web) should have woken journalists up.
For the record: I don't have anything against journalists. I just wish journalism itself would change. "For good."

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